Saturday, November 21, 2009

R.I.P. BRIGHAM'S


News of the demise of Brigham’s, a Massachusetts chain eatery best known for ice cream treats, burgers, BLTs and fries came to me via a Facebook post earlier this week. For my FBF, Mary Wynne-Wynter, the loss of Brigham’s evoked an even sadder memory, the closing of Bailey’s.

A Boston institution, Bailey’s was a chain of ice cream parlors with dark wood paneled walls and hot fudge or butterscotch sundaes served in silver dishes. One of Mary’s FBF's commented that an important ritual of childhood shopping trips with mom was a stop at the Brigham’s in Downtown Crossing.

Yesterday’s Boston Globe captured the human impact of Brigham’s filing for bankruptcy after having been scooped up by a private equity investor. Focusing on the Brigham’s in Arlington, one of the last to survive, the story captured the pain inflicted on minimum wage workers blindsided by the loss of their jobs during a horrendous economic downturn. One server felt especially sad that she never had a chance to say goodbye to her regulars, including a blind woman who depended on the server to read her mail to her.

I got takeout cups of ice cream at the Brigham’s in Arlington on just one or two occasions, if only because it was part of a tiny strip mall adjacent to the parking lot for my dentist. Ice cream is my preferred anti-anxiety balm before dental visits. A few years ago, amid a scare for some sort of food-born illness, the Globe reported on restaurants with one or more infected kitchen workers. After seeing that particular Brigham’s on the list, I never returned.

Besides, for a while Arlington had a JP Licks, a much newer, better Boston ice cream chain. And let’s be clear about one thing: Brigham’s was never a destination ice cream vendor, but more the default when I was famished and couldn’t really decide what I wanted to eat. If you’re not from Massachusetts, the closest comparison I can offer is Friendly’s. Dennis has dubbed the chain Fiendly’s for its blah, tide-me-over offerings when there’s absolutely nothing else in sight.

Still I’ve lived in Boston long enough to have some fond memories of Brigham’s. When I first began working for a non-profit on Beacon Hill, I used to enjoy walking down to the Financial District with a friend and colleague named Barbara Powers. Sitting in a booth with red vinyl upholstered benches, we enjoyed gossip, overcooked burgers, and fries nearly every day at the Brigham’s on Congress Street.

My eating habits have changed with my metabolism, and I now dine most days at a vegetarian restaurant with absolute black granite tables and a skylight. Though the salads and whole wheat wraps help keep me trim, they lack the comfort of the junk I enjoyed at Brigham’s.

4 comments:

  1. Bonnie:
    The great old ice cream parlors that we remember are mostly memories now.
    The idea of actually taking time to go to a place that serves mostly ice cream -- and actually staying awhile to enjoy your ice cream right THERE -- has passed. And hardly anybody eats a sundae (especially in an actual sundae dish) anymore. It's almost shameful. People don't even want to be seen doing that kind of thing in public nowadays.
    This is not to say that people don't eat ice cream anymore. They do. But it's considered such a sinful pleasure that many people do it on the run or on the sly or on the sneak.
    Children and old people are pretty much still allowed to eat ice cream in public. But that's about it.
    Soon, the health police [and surely the federal government] will ban that as well.
    They ain't gonna stop me though. I've got ice cream in the freezer and whipped cream and chocolate syrup in the fridge and I'll be damned if anybody's gonna get between me and my ice cream anytime soon!

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  2. Dan,
    Thank you for commenting. I'm glad I'm not the only one still enjoying my ice cream, and the occasional brownie sundae.
    Happy Thanksgiving!

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  3. Bonnie, you remind me that our purpose in life is to be happy. Bring back the simple pleasures and extra hot fudge!

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  4. Mary,
    Yes, our purpose in life is to be happy. That's why I love your spirits of optimism. Happy Thanksgiving!

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